Do you struggle with keeping you Social Media Channels up-to-date?
Social Media is an amazing tool to promote your brand but also to reach and connect with your clients. But it can, sometimes become overwhelming to manage all your social media channels: creating content, scheduling it and publishing it and figuring out what to post when.
There’re a dozen different tools that can help you schedule your posts in social media: HootSuite, buffer and meet Edgar are just a few of them. And I’ll talk about the pros and cons of each of them in an upcoming post. But today I want to talk about something else. I want to talk about what you actually post.
It’s easy to pick a tool to manage your social media, the hard part is knowing what to post!
I know how you feel! You know you should update facebook every day, post to twitter 5 times a day, share an image on Instagram, etc. But you keep coming back to this one question: what do I post?
It can be paralyzing to sit in front of your computer and just come up with something to post. That’s where a Publishing Calendar comes in handy. It will help you know what you’re going to post when and plan it ahead of time. So that you’re not always chasing the “tail” of what you need to say / share next.
5 Steps to a Successful Social Media Publishing Calendar
Pick your poison (what channels are you going to be in)
There are a million and one option for social media: Facebook, Twitter, Instagram, Pinterest, Periscope, Snapchat etc. But that doesn’t mean that you need to or should be in every single one of them.
To select the channels that matter to you, you need to first figure out: where your audience is. And then see if this is the kind of channel where you’d like to be. Just because your clients are on youtube that doesn’t mean you need to be there too, especially not if video, is not your thing. You might be able to connect to the same people on Facebook talk to them in a way that is much more YOU!
How many times a day, at what time in the day and what weekdays
If you search the web you’ll find a dozen post with information about post frequency and best times. This is all great information to start with but don’t just sit on it. Just because 2 PM is the best general time to post on Facebook doesn’t mean it’s the right time for you!
Start with the standard times. They’re a great starting point for your social media. But once you’ve been doing it for a month or two take a look at your social media stats and see what times work best for your particular audience and business, you might be surprised!
Make a plan of how many posts you’ll want to do for each of your channels in each weekday.
Brainstorm Post types for social Media
And write them down! Write all the ideas you have for posting. Keep in mind things like quotes, blog posts (yours and others), promotional posts and educational posts. Depending on your industry you might want to add to these. Write them all down, don’t worry just now about the content, you’ll have a chance to work on it later.
Schedule Them In
Take a look back at your calendar and add the Post Types you brainstormed. Remember to space them out so that you are offering value more than you are selling. Don’t forget to include links from other sources. When you’re starting out it’s good to include links to other known authorities in or around your field.
Plan and Create
Now that you know what you’ll be posting and when it’s time to go about creating that content and scheduling it in. I’d advise creating your social media images in batches and remember that you can also reuse high-level content like blog posts more than once.
And remember none of this needs to be set in stone. If you happen to find this amazing new thing that you want to share with your audience right now: SHARE IT! It doesn’t matter if it’s not part of THE PLAN! Spontaneity is good too!
Email me at firstname.lastname@example.org if you’d like some help with your Social Media publishing calendar!
Also published on Medium.
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