SEO Optimization can seem like a complicated, even overwhelming, task. But it’s vital if you want people to find your site and content while searching in google.
There are a lot of technique to writing content that people are looking for in google. I covered some of them here: 4 Steps to Creating Content with Purpose
Today we’ll be looking at the flip side of this. Which is: how to optimize your newly created content to perform well in search engines. SEO Optimization will turn a great piece of content into a great piece of content that people will find.
If you’re using WordPress you probably know that there are a few plugins that will help you improve your SEO. Today I’ll go over a few of the plugins out there and share with you, my personal favorite.
Top SEO Optimization Plugins for WordPress
There are 2 major plugins we’ll be covering today: All in One SEO Pack and Yoast SEO.
All in One SEO Pack allows you to manage your Titles and Meta Descriptions in it’s General Settings tab. These settings are laid out in one single page allowing to just scroll down to customize everything in your site: from your home page to your blog posts.
In every page and blog post, you’ll also find an editor allowing to view relevant information. Information like Title and Meta Description and customize these options for better SEO Optimization.
Yoast SEO might just be the ultimate SEO Optimization plugin. And it is surely my favorite SEO plugin yet. You’ll get the same features from All in one SEO Pack including a way to customize Page titles, Descriptions and URL’s. And also a nifty traffic light system that will tell you how well your post or page is doing when in comes to SEO and Readability. Not only showing you what your doing right but letting you know what points you can improve on.
Both plugins are pretty good. However, I prefer Yoast SEO. The traffic light system makes it easy for even the most unknowledgeable user to create posts that are SEO friendly. As a result, it’s a comprehensive tool that will help you have a better chance of ranking well in searches.
If you’re looking at all this and thinking: what am I going to do with the 200 plus posts that aren’t SEO friendly on my blog. Don’t despair, and for fuck sake don’t delete them!
You can make it a point to go back and optimize 1 or two every week in order to make them all spotless and shiny. And if you just don’t have the time give me a “call” I’m always happy to help!
Also published on Medium.
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