If you ever wanted more social media engagement, then chances are you’ve asked yourself this question:
When should I be posting?
If you do a quick search in google you’ll find a dozen of articles filled with all the theories of when you should be posting on social media.
“Post in twitter before 11 AM, Facebook after 2 PM” and so on.. Let me be very clear this DOESN’T WORK!
These posting times are industry averages nothing more. They represent the average times when people are the most engaged in a given social network. Sounds good right?
Here’s why that doesn’t work:
Average times for social media engagement might not line up with the proper engagement peaks for your specific industry and most importantly for your specific business.
There’s no point in you posting before 11 AM on Twitter if your audience is only showing up at 2 PM. You need to post when your audience is paying attention. not when everyone else is.
So when should you be posting?
I’m glad you asked. The best time to post for your social media is when you get:
The Most Social Media Engagement on your Platform
Now, this doesn’t mean when most of your audience is online. It means posting when your audience has the bandwidth to respond and interact with your content.
What sometimes will happen is that the times where you have more “traffic” in social media isn’t the best time for you to get engagement. People are seeing your post, for sure, they just don’t have the time to interact with it because there’s just too much going on.
To find your times of most engagement there’re a couple of strategies you can try:
- Look at your statistics and figure out when your times of peak engagement are (use the metric that is the most important for you, for example, likes, comments or clicks)
- Test different times (if your statistics aren’t helpful it might be because you haven’t found that golden time yet, keep experimenting!)
- Use Buffer (buffer has an automatic scheduling tool that goes offer your statistics and calculates the best times to post – this is a huge time saver!)
What’s the hardest part of planning your social media strategy for you?
Also published on Medium.
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