You’ve probably heard a lot about Target Market and Buyer Persona. At times, you may find them being used interchangeably but there is one key difference to keep in mind.

Target Market is the general idea of who your client is, it may include: age, gender, profession and event location.
Buyer Persona is a specific definition of your dream client. It includes who they are, what they struggle with or dream of and how they communicate.

Developing a buyer persona is a complex and ongoing process. A good place to start is to ask your current or potential clients questions that will help you better determine and define your target market or buyer persona.

Some questions to ask your clients to better understand them:

  • What is your job role? Or what is your business?
  • In What industries/people do you work in/with?
  • What are you working to accomplish in life or work?
  • What is your biggest challenge right now?
  • How do you find the information you need? Where do you look for it?
  • Do you use the internet to search for mentors?

Feel free to add any questions that will help you determine where you client stands in their journey and what their concerns are.

Once you have a couple of these answers start looking for commonalities and patterns these will allow you to build your Buyer Persona by using them as a template to create an image of your ideal client.

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Also published on Medium.

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