Knowing when to post on social media is really important. It can be the difference between a post that has 100 likes and one that only the flys on the wall have seen.
But knowing when to post on social media doesn’t have to be a complicated thing.
You want to make sure that your posts have engagement and are seen by as many people as possible. However, the best solution for posting isn’t to post when there are the most people online. It’s to to post when you have more engagement, meaning more people interacting with your content.
Post When You Have More Engagement
This is because having the most people online doesn’t mean they’ll see your post. Usually in times when the most people are online feeds get overly crowded making it hard for people to interact and pay attention to a particular post.
How to know when you have more engagement:
Engagement isn’t fixed for a particular network or area and is always evolving, it will be something specific to your audience and your particular pages and it may even vary between different social medias.
You can discover the times when your engagement is up by reviewing your analytics and testing different times.
This is the hard way, the easy way is to use Buffer to schedule your posts and using their automatic scheduling to find your optimal posting time. That’s what I do 😉
Also published on Medium.
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